Trice Welcomes Fenix Freight for 2024 Racing Campaign
Professional racing driver Toby Trice is proud to announce a dynamic partnership with Fenix Freight, a leading freight company, for the 2024 racing season. The collaboration marks a new chapter in Toby's racing career, aligning the values of precision, dedication, and excellence shared by both the motorsport world and the logistics industry.
Fenix Freight, renowned for its customer-focused approach and exceptional service in the freight industry, joins forces with Toby as he continues his pursuit of success in the Porsche Sprint Challenge. Both parties see this partnership as a reflection of their shared commitment to excellence and innovation.
Speaking on the new collaboration, Toby expressed his excitement:
"Fenix Freight demonstrates to me ultra-professionalism in their work. They pride themselves on a high level of customer service, which is evident in their portfolio of clients. I love what they stand for and how they care for their customers, and it's something I strive for in my own race programme. Our values are perfectly aligned in setting the standard for excellence."
Toby added, "I’m particularly excited about working with Fenix to assist them with client entertaining during race weekends. For me, a race weekend should be about people coming together for a fantastic time, and one of our shared objectives is to provide a great experience for their guests. Fenix will be supporting me in many ways throughout the season, and I’m hugely grateful for their belief in me and my Racing For Fertility campaign. Together, we’ll work towards making a positive change in the world."
Jamie Nicklin, Managing Director of Fenix Freight, explained what led to this exciting partnership:
"At Fenix, we strongly believe that relationships and good people are at the forefront of our success and the success of any business worldwide. We were introduced to Toby in 2021 during his time in the Ginetta championship, which he went on to win. There was an immediate connection both personally and professionally, so when the opportunity to support Toby in the Porsche Sprint Challenge arose, it was a no-brainer for us."
Nicklin continued, "Toby’s values and attributes align perfectly with those of our team at Fenix Freight. Beyond his racing talent, we were inspired by his passion for raising awareness for infertility, especially his work with TestHim. It’s a cause close to our hearts, and we are proud to be supporting him on this journey."
Fenix Freight sees a strong connection between motorsport and its own industry, as Nicklin explained:
"Logistics and shipping are crucial to keeping Britain moving. Just like in racing, success in our industry comes down to precision, teamwork, and the ability to navigate complex challenges. The motorsport environment is the perfect place to showcase our brand and values, which is why we’ve developed a presence at events like the British Touring Car Championship over the last few years."
By partnering with Toby, Fenix Freight aims to enhance its clients’ race day experiences. "With Toby, our guests will get a unique, behind-the-scenes look at the world of motorsport, including access to the garage and the opportunity to ask questions directly to a Porsche racing driver. This partnership offers huge added value for our clients and strengthens the relationships we’ve worked so hard to build," said Nicklin.
This partnership is built on more than just racing. It’s about shared goals, values, and a mutual desire to create something special. Both Toby and Fenix Freight are excited about the future and are looking forward to a successful 2024 season filled with growth, excitement, and shared success.
Fenix Freight will be supporting Toby on and off the track, as both parties look to engage fans, build strong client relationships, and raise awareness for male infertility through Toby’s Racing For Fertility campaign.
About Fenix Freight:
Fenix Freight is a leading freight company offering comprehensive logistics solutions across the UK and internationally. Known for their customer-first approach and exceptional service, Fenix Freight prides itself on building long-lasting relationships with clients and consistently delivering results.
Click to learn more about Fenix Freight.
